The Fashion Festival Bali

Branding is not exactly the first thing in mind when I describe myself as a designer. Its a part of design I barely explore as I tend to steer towards publication / photography / illustration jobs.

But in a way, i'm glad to be given a chance to develop the brand identity of The Fashion Festival. The full outcome of this project was still nonetheless a team effort. The logo was already designed by MGROUP's creative director, and all I had to develop was the general branding identity. That is the whole 'green text over b+w photography' and developing the 'green plus' as an icon. After the initial branding was established, the rest of the team continued to apply it on the rest of the event collaterals.

The Fashion Festival Bali 2013 - Branding

Creative Direction: MGROUP
Design team: Rachel Mantiri, Camilla Rusconi
Photography: Zac Steinic

Reggae Flyers

I believe every graphic designer would have that one friend (or many) who do up events and need a flyer designed. Mine just happen to be in the center of the Singaporean reggae scene a.k.a Dub Skank'in Hifi. Not really a reggae person myself, but of all the flyers I made in the past, these turned out to be my favourites :D