But in a way, i'm glad to be given a chance to develop the brand identity of The Fashion Festival. The full outcome of this project was still nonetheless a team effort. The logo was already designed by MGROUP's creative director, and all I had to develop was the general branding identity. That is the whole 'green text over b+w photography' and developing the 'green plus' as an icon. After the initial branding was established, the rest of the team continued to apply it on the rest of the event collaterals.
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| The Fashion Festival Bali 2013 - Branding |
Creative Direction: MGROUP
Design team: Rachel Mantiri, Camilla Rusconi
Photography: Zac Steinic
